Straight from our employee handbook, here is your peak into the Kona Coffee and Tea Company’s vision.

Mission Statement
To be known worldwide as a leader in promotion and production of superior quality Kona Coffee and Tea. To become the core of the Kona Coffee Community by providing a center where Coffee related events and education can take place.

Priorities and Core Values
➢ To establish a profitable wholesale and retail business.
➢ To establish a profitable farm that grows the highest quality coffee.
➢ To expand the farm by a minimum of 20 acres a year, eventually becoming the largest coffee farm in Kona.
➢ To establish a profitable mill for both processing and touring.
➢ To establish a Coffee Center where the Kona Coffee legacy can be enhanced through education, advertising and cohesion of Kona’s coffee producers.
➢ To support the creation of a world-class coffee industry that provides good careers for local people.
➢ To support education either through donations to local schools or by creating training programs that educate people on farming, processing and marketing coffee.